10/2/2023 0 Comments Google my business categoriesMake the category that most closely relates to this your primary category. The first step is to identify the area of your business that matters most to your overall strategy. Once you’ve determined your advantages over the competition, analyze your business goals and leverage business categories accordingly. While you might see a lot of the same, you might also see categories you didn’t think of-or even know existed-that could be strong secondary categories for your business. While your competitors’ primary categories may not translate to your business, this research can still reveal what you like and dislike for your own business. Go into the maps view and look at the extended list of businesses, but pay close attention to the Map Pack (the top three businesses). Search keywords and terms that are important to your business, and then review the primary categories of competitors that appear in your results. To figure out which primary business category you should use, look at businesses similar to yours. Here’s what you can do to pick the best Google business category. After all, there are over 3,000 business categories. Choosing the best category for your business can be a bit overwhelming. When setting up your GBP listing, picking a business category is one of the first things Google will require. How to Choose the Best Category for Your Business These categories allow you to speak more broadly about what your business does in order to appear in more searches. Secondary categories can help you stand out from similar competitors, find new customers, and improve your local search ranking. However, too many categories, particularly if they are unrelated to your primary category, can hurt your local search ranking, so be particular when making selections. You can have up to nine secondary categories. Secondary categories are a great chance to let Google know all you offer to customers. Similar to the primary category, secondary categories specify your services to Google, but they don’t have as much weight as your primary category. For instance, restaurants can have a specific URL for online orders and information about dining options, hotels can show class ratings and amenities, and service businesses like mechanics can have a link for users to book appointments directly from the listing. Your primary category also determines which Google listing features are available to you. If you’re having trouble with choosing your primary category because multiple make sense, go with the part of your business that is most important to you at that time. A precise primary category will help you reach the people who are actually looking for you. When selecting your primary category, be sure to pick a specific, singularly-focused category that best represents your company. While it may seem like additional traffic can’t hurt, if Google presents you as the solution to a consumer’s query that you can’t help with, the customer may become frustrated with your business. Selecting the proper primary category avoids bringing in customers that aren’t looking for your business. That’s why it’s important you pick the most accurate category so that Google knows what it is you offer. Google uses your primary category to classify your business. Primary categories are considered the top Google Business Profile ranking factor. When completing or updating Google Business Profile (GBP), there are two types of categories-your primary category and secondary or additional categories. Google uses your categories to determine the types of local searches your business should appear in. Google Business Profile categories tell Google what your business offers. What Are Google Business Profile Categories? Updating Your Google Business Profile Category.Why Google Business Profile Categories Matter.How to Choose the Best Category for Your Business.What Are Google Business Profile Categories?.Learn how business categories can help you start appearing higher in local searches in our guide to picking the right business category. Wondering which business categories on Google Business Profile (formerly Google My Business) are best for you? With over 3,000 options, it can be tough to choose the best categories for your business.
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